BiomimicryNorway's primary vision is to help Norway answer the "after oil" question in a manner that lives up to the Brundtland report's definition of sustainability:
"Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. " -Our Common Future aka The Brundtland Report, 1987.
To reach the vision many constellations will need to work together to solve the primary wicked problems the vision identifies. Organizing and maximizing the potential of cross-disciplinary work among the silos should require new types of organizations suited to reach the vision. Executing the vision is based on working with several partners to establish an incubator in Norway.
The incubator should focus on leading at the intersection of sustainability and innovation via co-creative socio-technical based sustainable transformations. These transformations should be designed to offer the potential of exporting solutions they develop, that is, cross disciplinary work used to solve systemic issues may give rise to new spin offs in niche technical areas, social innovation and more likely a combination of both.
To reach the vision we BiomimicryNorway have engaged in smaller activities that would be part on an incubator. On one hand, we are working to educate Norwegian society on the value of Biomimicry and Circular Economy Thinking via exhibitions, public workshops and keynote speeches. On the other hand, we are helping businesses with consulting services in the idea generation, feasibility and product development phases.
Nations that decide to begin an overt and focused sustainable transformation all do so with their own particular style. For example, South Korea is heavily technology focused. Norway's great outdoors and the cultural anchors of "friluftsliv" (the outdoors life) makes biomimicry a relevant style for Norway's sustainable transformation.
Where does our inspiration come from?
Sustainable transformations among some academic circles are emerging as the fourth mission of the university. There are many examples of socio-technical sustainable transformations as a proven way of achieving increasing levels of environmental sustainability. Such an organization by design is able to move across the constellations and silos and thereby potentially find new inspiration from the cross pollination of ideas.
Why is there a need for this vision in Norway?
- Fossil fuels take millions of years for the earth to save, Norway is spending that savings in about 100 years.
- Today, roughly 80 percent of Norwegian net exports are raw or minimally processed goods. We want to elevate Norway's love affair with nature by adding value to it.
- Norway with hydro-power as a foundation is in a rare position to lead the world in sustainable transformations.