You’re surely wondering: ‘What the heck is biomimicry?’. If you have two minutes, Janine Benyus explains it best in this video:

In nature, what is waste for one organism is a valuable resource for another one. This is what the Circular Economy is about. This is very well explained in this short video:


Also have a look at our Resources page for more relevant links and material.

Put simply, biomimicry can be described as: 

 Sustainable innovation inspired by nature

Here’s the idea: nature is extremely creative and evolved many solutions to solve different challenges. And it does it in a very elegant way! 

It’s still got the toughest ceramics out there (that would be abalone shell), it can make glues in wet environment (think mussels on rocks), it’s doing all of its chemistry at room temperature with local chemicals that are not harmful to their environment. It's an awesome architect: termite mounds have constant temperature inside no matter what the outside temperature is (natural A/C). Nature does not produce waste, all of it is nutrients for some other organism. You get the clue, nature has plenty we can learn from and get inspired!

Now you’re thinking: ‘Hey! Maybe we could use that in man-made applications, no?’. And that’s exactly where biomimicry enters.

Biomimicry is basically the science that extracts nature’s design principles and uses them to solve challenges in pretty much any area you can think of. We call it the 'conscious emulation of nature's genius'. We're not talking copying nature, but really extracting principles and use them. Applications are limitless, many fields have already been implementing biomimic solutions: design, architecture and mechanical engineering offer some of the most obvious ones.  

We believe in using biomimicry to make a shift in the way we innovate and design products, services and communities. Using this methodology can lead to sustainable and elegant solutions, and to abundance! 

We're optimists! We believe things are looking up!